Privacy Policy

Smartly Labs LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes the data practices of Anychef, published by Smartly Labs LLC.

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Anychef

Healthy meal plans and recipes

The Short Version

Anychef has no accounts and never asks for your name, email, or phone number. Your recipes, pantry, and plans live on your device. To generate recipes we send what you give us — ingredients, preferences, photos of your pantry, questions you type, links you paste — to an AI service through our own server, in real time. That content is not kept afterwards. We do keep a small number of anonymous counters (described below) so we can enforce rate limits, pay creators for the recipe codes they share, see which setup screens people give up on, and understand how much the app gets used each week. None of those counters contain your content or identify you. When you install Anychef from one of our ads, we also use AppsFlyer to learn which ad it came from and whether a trial or subscription followed (see "Ad Measurement" below). We never ask to track you, we never read your device's advertising identifier, and all of this measurement can be switched off in Settings.

Information We Collect

Device Identifier: We generate a random, anonymous identifier stored locally on your device to manage rate limits and app functionality. This identifier is not linked to your name, email, Apple ID, or any personally identifiable information.

Pantry Photos: When you use the pantry scanner, the photo you take (or choose from your library) is sent to a third-party AI service to detect the food items in it. Photos are processed in real time, are not retained after the response is returned, and only the framed area you choose to scan is sent.

Ingredients and Preferences: To create recipes for you, we send your pantry ingredient list and the preferences you set during onboarding (such as dietary style, allergies and foods to avoid, cooking goals, household size, taste ratings, and any custom requests you type) to a third-party AI service. This information is processed in real time to generate your recipes and is not retained afterwards.

Cooking Assistant Messages: Questions you type to the in-recipe cooking assistant are sent, along with the recipe you are cooking, to the same third-party AI service to generate answers. Messages are processed in real time and are not retained after the response is returned.

Recipe Imports: When you import a recipe by pasting a link, the link is sent to our server, which fetches the publicly available content at that address and sends its text to the AI service to be turned into a recipe card. When you paste recipe text or a caption instead, that text is sent directly to the AI service. In both cases the content is processed in real time and is not retained. We only fetch pages you explicitly paste.

Clipboard Check: On the first launch after you install Anychef, the app checks whether your clipboard appears to contain a web link, so it can offer to import a recipe you were just looking at. iOS asks for your permission before the app can read the clipboard, and the check runs only once. If you decline, or if the clipboard does not contain a recipe link, nothing is read and nothing is sent anywhere.

Recipe Codes: When you redeem a creator's recipe code, the code and your random device identifier are sent to our server so the recipe can be delivered and the redemption counted for that creator. See "What We Keep on Our Servers" below for how long that record lasts.

Setup Progress: While you are setting the app up for the first time, Anychef records which setup screens you reached, how many seconds each one was on screen, whether you tapped back, and whether you finished. It sends that summary to our server so we can find the screens that lose people and fix them. The summary is tagged with a random number generated for that one setup session — it is not your device identifier, is not reused, and cannot be connected to your device identifier, your recipes, your answers, or any later activity. It contains no answers you gave, nothing you typed, and no content of any kind — only screen names and timings, how long the app took to open, and, if you entered a creator's code, that code (the same code everyone who uses it enters). You can turn this off at any time under Settings → Share anonymous usage, and nothing is sent while it is off.

Weekly Usage Summary: Once a week, Anychef sends our server a short summary of how the app was used that week: minutes the app was open, how many times and on how many days it was opened, how long it took to open, and counts of a few actions (such as recipes viewed, saved, imported, and cooked). It also says whether you were subscribed, in a free trial, or using the free version, which week you installed the app, the app version, and the creator code you entered, if any. Each week's summary is tagged with a new random number made for that week alone — it is not your device identifier, and two weeks' summaries cannot be connected to each other, to your device identifier, or to anything else about you. It contains no recipe names, nothing you typed, and no content of any kind. It is covered by the same switch: Settings → Share anonymous usage.

Ad Measurement: Anychef includes the AppsFlyer SDK so we can tell which of our ads lead to installs and subscriptions. It sends AppsFlyer the install and a few in-app events: finishing setup, starting a free trial, a paid purchase (with its price and currency), and, the first time you open the app after a trial turns into a paid subscription, that conversion. Each event carries the product name, never your recipes, answers, or anything you typed. With them, AppsFlyer receives technical information about the device: Apple's identifier for vendors (an ID that is the same across our apps on your device and different for every other company), the device model, the iOS and app versions, the language, the IP address the request comes from, and an install ID that AppsFlyer generates. See "Ad Measurement" below for who receives these events and how to turn them off.

Voice Input: When you add ingredients by voice, your speech is transcribed by Apple's speech recognition. Depending on your device and language settings, Apple may process the audio on its servers under Apple's own privacy policy. The resulting text is handled like any other ingredient list. Your voice audio is never sent to us or to our AI provider.

Recipe Images: Some recipe photos are generated by an AI image service. To create one, the recipe's title and short description are sent to that service. No personal information is included.

Network Information: Like any internet service, our server receives the IP address your request comes from. We use it only to enforce rate limits and prevent abuse, we do not use it to determine your location, and we do not combine it with anything else about you.

Local Data: Your pantry, generated and saved recipes, meal plans, grocery lists, preferences, and usage counters are stored locally on your device only. We do not upload or have access to this data.

How We Generate Your Recipes

Anychef sends your ingredient list, your preferences (including any dietary restrictions you enter), your pantry photos when you scan, the content of links you paste, and your assistant messages to a third-party AI processing service through our secure server. The service processes this information in real time to return recipes, detected ingredients, or answers. It is never sold, never used for advertising, and the third-party service does not use it to train AI models. The only identifier attached to these requests is the random device identifier described above.

What We Keep on Our Servers

We do not keep the content you send. Photos, ingredient lists, preferences, assistant messages, and imported recipe text are processed in real time and discarded once the response is returned. We are not able to look up what any user has cooked, scanned, or asked.

We do keep a small set of anonymous counters, none of which contain your content or identify you personally:

• Usage counters: a count of requests made by your random device identifier, so we can enforce hourly and monthly limits. These expire automatically — within one hour for hourly counters and roughly one month for monthly counters.
• Rate-limit counters by IP address: a count of requests from a given IP address, kept for one hour and then deleted automatically, to stop automated abuse of our service.
• Recipe code attribution: when you redeem a creator's code, we store a record that a device with your random identifier redeemed that code, so each creator can be credited and paid once per install rather than once per tap. This record contains only the code and the random identifier, and it expires automatically after one year.
• Setup progress records: one row per setup session, holding a random session number, the app version, the setup screens reached, seconds spent on each, and whether setup was finished. There is no device identifier, no IP address, and no content in these rows, so they cannot be traced back to a person or a device. We keep them to compare setup flows over time.

Ad Measurement

We advertise Anychef on Meta (Facebook and Instagram). To know whether those ads work, the app uses AppsFlyer, a mobile measurement company, which receives the events and device information described under "Ad Measurement" above and works out which ad, if any, led to an install. AppsFlyer passes the install and those events on to Meta so Meta can report our ads' results and show them to people likely to find the app useful. Meta receives them through its Aggregated Event Measurement, which reports results to us in aggregate.

Anychef never shows the "Allow app to track" prompt and never reads your device's advertising identifier (IDFA); the version of the AppsFlyer SDK we use does not contain the code to read it. Apple's own SKAdNetwork and AdAttributionKit may also report an install to Meta and AppsFlyer; those reports come from iOS itself, are anonymous, and contain no identifier for you or your device.

We do not send AppsFlyer or Meta your name, email, phone number, recipes, pantry, photos, preferences, or anything you type, and we do not give AppsFlyer any identifier that Anychef itself uses. AppsFlyer handles the data under its own privacy policy (appsflyer.com/legal/services-privacy-policy), and Meta under its own (facebook.com/privacy/policy).

Turning off Settings → Share anonymous usage stops the AppsFlyer SDK right away: nothing more is sent to AppsFlyer, and so nothing more reaches Meta.

What We Do Not Collect

We do not collect your name, email address, phone number, precise location, contacts, or your device's advertising identifier. We do not create user accounts. We do not sell your data, and apart from the ad measurement described above, we do not share it with anyone for advertising.

Third-Party Services

Anychef uses a third-party AI service to generate recipes, detect ingredients in photos, answer cooking questions, turn imported links into recipe cards, and generate recipe images. This service receives the data described above, processes it in real time, and does not retain it or use it for model training.

Our server runs on Cloudflare, which processes requests on our behalf and stores the anonymous counters described above.

AppsFlyer and Meta receive the ad-measurement events and device information described under "Ad Measurement," for the purposes described there.

Anychef uses Apple's StoreKit framework to process subscriptions. Payment information is handled entirely by Apple and is never accessible to us. Voice input uses Apple's speech recognition, which is governed by Apple's privacy policy.

Notifications

If you start a free trial, Anychef can schedule a local reminder on your device before the trial ends. This notification is created and delivered entirely on your device; no notification data is sent to us.

Data Storage and Security

Your pantry, recipes, meal plans, grocery lists, and preferences are stored locally on your device. Data sent for AI processing is transmitted securely over HTTPS, processed in real time, and not retained by the third-party service. The anonymous counters described above are stored in Cloudflare's key-value storage and expire automatically. If you delete the app, all locally stored data is permanently removed.

Analytics and Advertising

Anychef contains one third-party measurement SDK, AppsFlyer, used only for the ad measurement described above. Nothing in Anychef reports to Google Analytics or Firebase, and Anychef does not include Meta's own SDK; Meta receives only the ad-measurement events that AppsFlyer passes on.

We do measure two things ourselves, on our own server: the anonymous setup-progress summary and the anonymous weekly usage summary described above, which tell us which setup screens people abandon and how much the app is used. Neither is linked to your device identifier or to anything else about you, they are never used for advertising or personalization, they are never sold or shared, and you can switch both off under Settings → Share anonymous usage.

We do not display advertisements in this app. Apart from the ad measurement described above, we do not use your data for advertising or marketing. We never ask permission to track you, never read your advertising identifier, and do not track you across other companies' apps or websites.

Age Requirement

Anychef is intended for users of all ages. We do not collect any personally identifiable information from any user, including children under 13.

Your Choices and Rights

We hold no account, profile, or content for you, so there is nothing on our end tied to your identity to export or correct. The measurement you can switch off directly — the anonymous setup and weekly usage summaries, and the AppsFlyer ad measurement — all sits under one switch: Settings → Share anonymous usage. Everything you create lives on your device and is permanently removed when you delete the app. The anonymous counters described above expire on their own — within an hour, a month, or a year depending on the counter — and contain no personal information.

If you are in a jurisdiction with data-protection rights (such as the EEA, UK, or California) and want to exercise them, or you simply want a record removed sooner, email us at [email protected] and we will help. We do not sell personal information. To ask AppsFlyer or Meta about the data they hold, contact them through the privacy policies linked above.

Website

This website (anychefapp.com) has no accounts, logins, or forms.

Anonymous visit measurement. To see how the site is used — mostly whether the pages people reach from our ads are useful — each page sends a short visit record to our own server: the page address; the site or ad campaign that linked to it (campaign tags in the link, and whether the visit came from a TikTok ad click, but not the click identifier itself); your device type, operating system and version, browser or in-app browser, approximate country (from the network, not GPS), language and screen width; how long the page was on screen and how far you scrolled; and whether you tapped a Download on the App Store button.

Each record carries a random identifier for that page view and a random identifier for the visit, which your browser keeps only until the tab is closed, plus a yes/no note in your browser's storage that it has visited before. We do not use cookies for this, and the records contain no name, email address, IP address, or advertising identifier. They are not combined with any other data, are not shared or sold, and cannot be linked to you or to your use of the Anychef app.

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Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of the app after changes constitutes acceptance of the revised policy.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at: [email protected]